adidas - Z.N.E. Primeknit Hoodie


Background:  for the release of thee Z.N.E. Primeknit Hoodie, hosted a 36 hour campaign to showcase the collection.

The Mission: Our team was brought along to capture content across the 36 hour long journey. The activation started with a trip to New York, to see the Boston Celtics and Brooklyn Nets game. After the game, attendees flew to Boston to attend the 36 HRS launch preview at the recently-opened adidas x CNCPTS collaborative boutique, which attracted a who’s who of the city’s streetwear community and included an appearance by Marcus Smart, of the Boston Celtics.

Images live across Adidas social media channels and on all press release kits.

Select images below.