AriZona Iced Tea Pop-up Shop

Background: To celebrate 25 years, AriZona opened a week-long pop-up shop in New York City, stocked with branded jerseys, hats, skateboards, and free ink by celebrity tattoo artist, JonBoy

Mission: DS Projects was brought on to develop content covering the event.

Accomplished: Two videos were created for AriZona's social channels surrounding the pop-up shop. The first video showcases the atmosphere and the second video features JonBoy and his team of tattoo artists.

Please see reference videos below.