ASICSTIGER x Rich The Kid
Background: This year at Lollapalooza Music Festival, sponsoring-partner, ASICSTIGER, formed an activation for the new #GELKAYANO shoe alongside rapper, Rich The Kid.
The Mission: For DS Projects to produce photo & video content, alongside Founder’s Entertainment, that would live across ASICS, Champs Sports, Lollapalooza, and Rich The Kid’s social media channels.
ASICSTIGER X RICH THE KID
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