A Striking Look for Fall

Background: BALLY tasked InStyle to develop a branded content story to showcase the release of their Cecyle Bag.

The Mission: DS Projects was brought on to manage the entire creative process — from storyboarding to delivering the final photo and video assets.

Accomplished: Using a retro bowling alley as our backdrop, our team struck the perfect balance of a throwback vibe with a modern sensibility. The final photo and video content was featured on and will be used for Bally’s owned and paid media channels.

Please see the video commercial and photos below.