Budweiser - Discover Reserve

Anti Gravity

Background: Budweiser recently introduced their Discovery Reserve, the newest addition to the Budweiser family. The latest lager was brewed to celebrate the 50th anniversary of the worlds first steps on the moon, and the Apollo 11 moon missions. “With a taste inspired by an archival recipe from that time in history, this American red lager features a light hoppy aroma with a toasted Voyager barley malt, a hint of toffee, a sharp finish, and a reddish color to represent the next frontier - Mars.”

The Mission: As content marketing becomes a key component of customer engagement, DS Projects was brought on to extend the reach of the product launch, and create a unique prospective for the reputable Reserve collection.

The Content: Our team helped transform the Budweiser Reserve bottle into Apollo 11 itself. Capturing the short-necked vintage bottle soaring through the sky was made possible by creator, Erick Hercules, using an advanced method of photography. The final experience resulted into a digital campaign by producing and posting an engaging story of visual content for @BudweiserUSA’s Instagram Stories and future promotion on Budweiser’s social accounts.

 

 

Social Media

 
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Product

 
 
 
 
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Budweiser LIVE Summer

Background: Budweiser LIVE returned for an epic 5-on-5 basketball tournament and dunk contest hosted by Shaquille O'Neal. The event featured appearances by NBA legends, with performances by Ty Dolla $ign and Big Boi.

The Mission: DS Projects was brought on for promotion prior to the event, via a collaboration with Levi’s, and for content creation on-site. The content created revolved around 10 “Can’t Miss Moments.”

Accomplished: A collection of social-first content that was promoted across @budweiserusa Instagram Stories. We also reached an audience of over 130K while promoting the event on on our creator’s social media channels.

See below for social amplification and select images.

 

Pre-Promotion with Levi's

@scottborrero

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On-site Promotion

@budweiserusa Instagram Stories

 
 
 

Content for Budweiser

 
 
 
 
 

Budweiser

LIVE

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Budweiser LIVE - NBA Summer League

Background: Budweiser LIVE was back for the start of basketball with the NBA Summer League, held in Las Vegas, Nevada. Outside of the arena where the games were played, Budweiser hosted a two-day branded event to further their involvement with the summer league. The space allowed for attendees to play games, meet legends, enjoy the pool party atmosphere, and drink ice cold Budweiser.

The Mission: As content marketing becomes a key component of customer engagement, DS Projects was brought on to extend the reach of the event.

The Content: Our team helped transform the Budweiser Live experience into a digital campaign by producing and posting engaging visual content for @BudweiserUSA’s Instagram Stories and future promotion on Budweiser’s social accounts.

 

 

Product

 
 
 

Venice Ballers

 
 
 

Atmosphere

 
 
 

Summer League

 
 
 
 
 

Budweiser LIVE Sizzle Reels

As part of DS Projects ongoing relationship with Anheuser-Busch, our team is brought on to produce sizzle reels for Budweiser LIVE activations.

Please see World Cup & GMLT recaps below.

 
 
 
 
 

After viewing, click the links below to learn more about our relationship and previous case studies.

 
 
 

Budweiser LIVE

Background: During one of the biggest sports events of the year, Budweiser & experiential agency, Mosaic, held a weekend experience in Los Angeles featuring NBA athletes, artists, musicians, games and of course, the King of Beers.

The Mission: Our team was brought on to bring the best of the offline event, to an online audience. More specifically we were tasked to build an influencer + content program that would create engaging visuals to capture the atmosphere, activities, partners (Levi's, Bleacher Report, Kickasso) and musical performances.  We then turned to our team of original creators and let their authentic voices tell the story. 

The Content & Social Amplification: All of the photo and video content was used on Budweiser's social media channels and promoted on the creator's Instagram Stories. In a two day span, 300,000 impressions were served, primarily to a Los Angeles based demographic.

See below for select images and social amplification.

 
 
 
 
 

Budweiser LIVE World Cup

Background: Budweiser LIVE was back for the largest global sporting event of the summer: The World Cup Final. Soccer’s most passionate fans came together for the ultimate FIFA World Cup Final viewing experience. 

The Mission: DS Projects was brought on to develop photo & video content, promote the activation to encourage sign ups and promote the Budweiser brand while on-site - thus transforming the event into a digital campaign to reach a larger, online audience.

The Content & Social Amplification: Utilizing our team of authentic creators & local soccer tastemakers, we developed original content and successfully amplified the events via social media on the @budweiserusa IG account. 

Throughout the weekend, we successfully served 300,000 Impressions on our creator’s channels, via Instagram Stories, Instagram Posts and email newsletters.

See below for select images.

 

"Stuntin' in the Street"

Pre-promotion content for Budweiser to post on their social channels

 
 

Promotion on Instagram Stories

 
 
 

On-Site Atmosphere & Product

 
 
 

Kid Super

 
 
 

Men in Blazers

 
 
 

Freestylers

 
 
 

Charli XCX

 
 

On-site Instagram Amplification

 
 
 
 

Budweiser LIVE NY - World Cup

 
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Budweiser LIVE NBA All Star Game - Charlotte

Background: Budweiser LIVE was back the for the biggest weekend in basketball — NBA All Star Game, held in Charlotte, North Carolina. The space allowed for attendees to play games, meet legends, listen to live hip hop and of course, drink ice cold Budweiser.

The Mission: As content marketing becomes a key component of customer engagement, DS Projects was brought on to extend the reach of the event.

The Content: Our team helped transform the Budweiser Live experience into a digital campaign by producing and posting engaging visual content for @BudweiserUSA’s Instagram Stories and future promotion on Budweiser’s social accounts.

 

Click through to view the Instagram Story

 
 
 

Atmosphere

 
 
 

Legends

 
 
 

Product

 
 
 

Garrixon & Under Armour Sneaker Studio

 
 
 

Music