Budweiser LIVE NBA All Star Game - Charlotte
Background: Budweiser LIVE was back the for the biggest weekend in basketball — NBA All Star Game, held in Charlotte, North Carolina. The space allowed for attendees to play games, meet legends, listen to live hip hop and of course, drink ice cold Budweiser.
The Mission: As content marketing becomes a key component of customer engagement, DS Projects was brought on to extend the reach of the event.
The Content: Our team helped transform the Budweiser Live experience into a digital campaign by producing and posting engaging visual content for @BudweiserUSA’s Instagram Stories and future promotion on Budweiser’s social accounts.