Budweiser LIVE - NBA Summer League
Background: Budweiser LIVE was back for the start of basketball with the NBA Summer League, held in Las Vegas, Nevada. Outside of the arena where the games were played, Budweiser hosted a two-day branded event to further their involvement with the summer league. The space allowed for attendees to play games, meet legends, enjoy the pool party atmosphere, and drink ice cold Budweiser.
The Mission: As content marketing becomes a key component of customer engagement, DS Projects was brought on to extend the reach of the event.
The Content: Our team helped transform the Budweiser Live experience into a digital campaign by producing and posting engaging visual content for @BudweiserUSA’s Instagram Stories and future promotion on Budweiser’s social accounts.