Budweiser LIVE Summer

Background: Budweiser LIVE returned for an epic 5-on-5 basketball tournament and dunk contest hosted by Shaquille O'Neal. The event featured appearances by NBA legends, with performances by Ty Dolla $ign and Big Boi.

The Mission: DS Projects was brought on for promotion prior to the event, via a collaboration with Levi’s, and for content creation on-site. The content created revolved around 10 “Can’t Miss Moments.”

Accomplished: A collection of social-first content that was promoted across @budweiserusa Instagram Stories. We also reached an audience of over 130K while promoting the event on on our creator’s social media channels.

See below for social amplification and select images.


Pre-Promotion with Levi's


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On-site Promotion

@budweiserusa Instagram Stories


Content for Budweiser