Budweiser LIVE Summer
Background: Budweiser LIVE returned for an epic 5-on-5 basketball tournament and dunk contest hosted by Shaquille O'Neal. The event featured appearances by NBA legends, with performances by Ty Dolla $ign and Big Boi.
The Mission: DS Projects was brought on for promotion prior to the event, via a collaboration with Levi’s, and for content creation on-site. The content created revolved around 10 “Can’t Miss Moments.”
Accomplished: A collection of social-first content that was promoted across @budweiserusa Instagram Stories. We also reached an audience of over 130K while promoting the event on on our creator’s social media channels.