Fila - Biella Pack

Background: The Fila Biella Pack is an iteration of traditional styles which pay homage to Fila’s launch in Biella, Italy. DS Projects brings Fila’s creative vision to life via a product shoot in Brooklyn New York’s Botanical Garden.

The Mission: DS Projects was brought on board to merge Biella Italy’s lush ambience with an urban vision via styled product photography for In-Store, social, and E-Comm usage for both the US and EU.

The Result: Fashion forward content inspiring action, driving awareness to the release through @filausa and @champsports, @Six02, @Footaction, @officialeastbay

Please see select images below shot by @leeorwild.

 

 
 
 
 
 
 
 
 
 
 

Fila - Disruptor Boot

Background: One of the most respected footwear brands in the world, Fila, was looking to bring on a team to produce a shoot for their newest Disruptor Boot.

The Mission: DS Projects was brought on board to bring Fila’s creative vision to life — showcasing the boots in an environmental approach, throughout New York City.

The Result: Content that inspires action, in this case, driving awareness to the release, through @filausa.

Please see select video and images below.

 
 
 
 
 
 
 
 
 
 
 
 

Fila x BNP Paribas Open

Background: BNP Paribas Open is the largest Association of Tennis Professionals World Tour, known throughout the tennis community as “Tennis Paradise,” a reflection of the stunning Indian Wells landscape, a beautiful backdrop highlighted by world-class tennis players.

The Mission: DS Projects was brought on by BNP’s apparel & footwear sponsor, FILA, to share the Tennis experience beyond the athletes by connecting with the culture of the game through the unique lens of our LA based tastemakers.

The Result: In addition to creating 2x the contracted pieces of content, we drove awareness to #FilaTennis & #FILAPLR through Instagram Stories and Posts that garnered 775,000 impressions.

Please see select assets below.

 

 

Tastemakers

Our team represented the new generation of creatives with influence in music, art, skateboarding, photography, and fashion — all collaborating to create something fresh and exciting. Tastemakers include Brittany Sky, Karl Pierre and Bianca Quiñones.

 
 
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Instagram Posts

 

The Game

 
 

Fila Gear

 
 

Fila Valentines Day - Disruptor Pack

Background: Our ongoing partnership with Fila led us to conceptualize and produce a Valentines Day shoot for their newest Disruptor shoe release.

The Mission: In partnership with their retail partner, Lady Footlocker, DS Projects was brought on board to bring Fila’s “Naughty and Nice” creative vision to life.

The Result: Content that inspires action, in this case, sending traffic to Lady’s Footlocker and @Filausa.

Please see select images below.

 
 
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Fila

Disruptor Boot

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FILA & DS Projects

Content Partnership

 

Creating authentic visual content that tells a cohesive story across platforms is vital to a brand's DNA. 

As consumers seem to have an insatiable appetite for consuming visual content, we launched DS Projects to help brands streamline their photo & video needs through our production capabilities and curated network of creators.

These creators in our collective are diverse in background, respected in the larger creative community, have amassed sizable social media followings and when applicable, can act as strong brand advocates to further drive campaigns. 

Capabilities

1) Content for Existing Campaigns

2) Content and Influence for Existing Campaigns

3) Original Campaign Creation

We have partnered with numerous apparel brands, including: Adidas, Fear of God, ICEBERG, Nike and Reebok.

See reference work below and please turn your phone horizontal for optimal viewing.

 

Product Campaigns

Adidas - 36 Hours Campaign

ICEBERG - Love Story

ICEBERG - Vic Mensa

Adidas - Danielle Cathari x Kendall Jenner Event

Complex - Sneaker Shopping with Lewis Hamilton



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Thank you.