Fila - Biella Pack

Background: The Fila Biella Pack is an iteration of traditional styles which pay homage to Fila’s launch in Biella, Italy. DS Projects brings Fila’s creative vision to life via a product shoot in Brooklyn New York’s Botanical Garden.

The Mission: DS Projects was brought on board to merge Biella Italy’s lush ambience with an urban vision via styled product photography for In-Store, social, and E-Comm usage for both the US and EU.

The Result: Fashion forward content inspiring action, driving awareness to the release through @filausa and @champsports, @Six02, @Footaction, @officialeastbay

Please see select images below shot by @leeorwild.