Fila x BNP Paribas Open
Background: BNP Paribas Open is the largest Association of Tennis Professionals World Tour, known throughout the tennis community as “Tennis Paradise,” a reflection of the stunning Indian Wells landscape, a beautiful backdrop highlighted by world-class tennis players.
The Mission: DS Projects was brought on by BNP’s apparel & footwear sponsor, FILA, to share the Tennis experience beyond the athletes by connecting with the culture of the game through the unique lens of our LA based tastemakers.
The Result: In addition to creating 2x the contracted pieces of content, we drove awareness to #FilaTennis & #FILAPLR through Instagram Stories and Posts that garnered 775,000 impressions.
Please see select assets below.