Foot Locker x adidas - NMD Transmission Pack

 

The Mission:  For DS projects to develop a concept for the release of adidas’s NMD R1 Shoe that would align with the “Do-It-Yourself” creative spirit of the target audience.

Accomplished: As the Transmission Pack is designed with creativity in mind, we tapped the next generation of creative talent under (21 years-old and younger) to create two completely different commercials that promote their styles and the shoes in the pack, produce content to live across Foot Locker & the creator’s social media channels.

 

 

FEATURE FILMS

 
 

DIGITAL PHOTOS

 
 
 

FILM PHOTOS

 
 
 

BTS

 
 
 

MORE ADIDAS CASE STUDIES BELOW