Foot Locker x adidas - NMD Transmission Pack
The Mission: For DS projects to develop a concept for the release of adidas’s NMD R1 Shoe that would align with the “Do-It-Yourself” creative spirit of the target audience.
Accomplished: As the Transmission Pack is designed with creativity in mind, we tapped the next generation of creative talent under (21 years-old and younger) to create two completely different commercials that promote their styles and the shoes in the pack, produce content to live across Foot Locker & the creator’s social media channels.
Over 500,000 impressions served across Foot Locker & the creator’s social media channels, as well as 1,000 shares and 400 comments.
MORE ADIDAS CASE STUDIES BELOW