Governors Ball Music Festival
Background: The Governors Ball Music Festival is an annual festival held on New York City’s, Randell Island, and is attended by 150,000 people. This year's three-day event was headlined by Tyler The Creator, Florence + The Machine & Lil Wayne.
The Mission: DS Projects was brought on to manage the production of creative content. Using a team of 40 photographers and videographers, we were tasked to capture the entire scope of the festival, including the music, sponsorships (including Bacardi, CORE Hydration, Honda, Asics, Red Bull, Aperol Spritz, American Eagle, GTS, and Tito's Vodka), energy, and overall aesthetic of the festival.
Accomplished: Our team delivered a compelling content warehouse of over 1,000 images and engaging videos that captured every aspect of the festival including the tone and vibe. As our content is carefully organized for Governors Ball, it is used for their website, social and paid media channels.
See below for music, sponsorship and atmosphere content.
Click on images for creator credit.
Video by Ani Acopian
Directed By: Josh Charow & Henry DaCosta