ICEBERG taps Lucky Blue Smith and sister Pyper America for the new F/W 2017-18 ADV Campaign

ICEBERG taps Lucky Blue Smith and sister for the new F/W 2017-18 ADV campaign August 1st, 2017. The new advertising campaign for the Iceberg F/W 2017-18 collection has a definite L.A. feel. In the background the Griffith Park - barren and wild - Venice Beach and the L.A. river.

Capturing the mood in a series of striking reportage-like images in black&white or color. The sequence of images creates a punctual documentary, diary and blog, built with the succession of clicks. The light, water, bridges, streets and classic Chevrolet El Camino on the set play a key role in recreating a typical California atmosphere.

Superstar model Lucky Blue Smith and his sister Pyper America, who is also a model and musician, are the perfect interpreters of the new fearlessly creative Iceberg soul.

The result is a series of high-energy images devoid of sensuality that seem to be candid moments in the real life of two siblings.

“Iceberg since 1974”, refers to the brand's DNA and its long fashion tradition. The London-based creative director, James Long, leads this historic brand and interprets perfectly the work of its founder Jean -Charles de Castelbajac.