ICEBERG taps Lucky Blue Smith and sister Pyper America for the new F/W 2017-18 ADV Campaign

ICEBERG taps Lucky Blue Smith and sister for the new F/W 2017-18 ADV campaign August 1st, 2017. The new advertising campaign for the Iceberg F/W 2017-18 collection has a definite L.A. feel. In the background the Griffith Park - barren and wild - Venice Beach and the L.A. river.

Nineteen-year-old American photographer Samuel Trotter captures the mood in a series of striking reportage-like images in black&white or color. The sequence of images creates a punctual documentary, diary and blog, built with the succession of clicks. The light, water, bridges, streets and classic Chevrolet El Camino on the set play a key role in recreating a typical California atmosphere.

Superstar model Lucky Blue Smith and his sister Pyper America, who is also a model and musician, are the perfect interpreters of the new fearlessly creative Iceberg soul.

The result is a series of high-energy images devoid of sensuality that seem to be candid moments in the real life of two siblings.

ā€œIceberg since 1974ā€, refers to the brand's DNA and its long fashion tradition. The London-based creative director, James Long, leads this historic brand and interprets perfectly the work of its founder Jean -Charles de Castelbajac.