Major League Soccer x DS Projects
Creating authentic content and telling original stories across platforms is more important than ever in today's advertising landscape.
Our specialty is turbo charging brand relevance by working with a curated network of highly regarded creators to produce original photo & video content. These authentic creators have devoted social media followers and therefore can act as brand advocates (influencers) to further drive campaigns.
At a base, we break our service tiers down into three categories:
Photo & Video Content (1/3)
We produce engaging content that resonates with a younger demographic. In other words, less staged.
Specifically related to Major League Soccer events, we can create content for your team to use for your owned and paid media channels.
Sample work below.
Content Creation & Social Amplification (2/3)
We routinely partner with brands to help take their activations, campaigns & offline events to larger, online audiences. Using our holistic approach, we are able to promote Major League Soccer to our audience in a creative and authentic way.
For example, our network of creators, including Scott Borrero, Karl Pierre, and Ani Acopian are trusted for their creativity as well as their respected voices to their followers and the larger community.
Most recently, we partnered with Budweiser. We created the content and promoted their two day event during the NBA All Star Game weekend in Los Angeles. Instagram Stories & photo content below (case study for more information).
Original Campaign Creation (3/3)
During our initial conversation, Adolfo mentioned there might be opportunities to work alongside brands that have existing sponsorship relationships with MLS. Our team is available to collaborate with those brands and Major League Soccer to develop wholly original campaigns to reach a targeted audience.
Most recently, we worked with Audi-owned rental car service, Silvercar, to develop a social first campaign designed to increase awareness through strong visual content to the targeted audience under the tag #discoversomethingbetter. We created an 8 legged cross country road trip that paired creators who captured the adventure and told the brand story in compelling images and videos.
A total of 4.9MM impressions in Silvercar's target markets were organically served over the course of the campaign and @silvercar saw a 775% increase in direct messages on Instagram (case study for more information).