Natural Light - Hard Seltzer
Background: The Catalina Wine Mixer is a yearly event that takes place off of Santa Catalina Island in Los Angeles County. This year, Natural Light broke into the seltzer scene with the new Catalina Wine Mixer, and Aloha Beaches, with a branded yacht party held on the perimeter of the Island.
The Mission: DS Projects was brought on to capture a golden shot of the branded yacht, Trevor Wallace arriving by helicopter, and more event coverage for press purposes.
Accomplished: The imagery was published over numerous websites including Ad Age, Bro Bible, Crain’s & Marketing Dive.
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