Nike & DS Projects
Creating authentic visual content that tells a cohesive story across platforms is vital to a brand's DNA. Nike knows this better than any other company in the world.
As consumers seem to have an insatiable appetite for consuming visual content, we launched DS Projects to help brands streamline their photo & video needs through our production capabilities and network of photographers and videographers.
Aside from producing beautiful imagery, we pride ourselves on developing creative concepts, being nimble, easy to work with and responsive.
We have partnered with numerous apparel brands, including Nike.
Please see photo work below.
Nike Air Max Day
Part 2: Multi-Creator Campaign
Depending on needs, our team is also able to handle larger campaigns using numerous creators. We're able to source creators, develop a campaign playbook and create an ongoing content warehouse for your team to access all of the campaign visuals.
Most recently, we were tasked to develop a social first campaign for Audi-owned rental car service, Silvercar, designed to increase awareness through strong visual content to the targeted audience under the tag #discoversomethingbetter. We created an 8 legged cross country road trip that paired 23 creators who captured the adventure and told the brand story in compelling images and videos.
A total of 4.9MM impressions in Silvercar's target markets were organically served over the course of the campaign and @silvercar saw a 775% increase in direct messages on Instagram (case study for more information).
Sample posts & imagery below.