Background: When we began conversations with One Wheel (a revolutionary electric skateboard) we wanted to build a campaign showing the product on the streets of Manhattan and have it resonate well with a younger, creative demographic living in urban environments across the US.

Key Ingredients: We brought on top NYC based creatives to serve as the photographers & videographers, talent and influencers - then let them hit the streets and let them do what they do best. To have the product co-signed by the right people, we brought on Street Dreams Magazine and created an exclusive Street Dreams edition Onewheel.

See below for video commercial and select images.

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