Reebok - Float Racer
Background: For the release of Reebok's newest running shoe, Float Racer, M&C Saatchi invited select media to attend Zap Fitness, an elite running camp in North Carolina. The two-day experience allowed the attendees to hear about the shoe and try it out on various running terrains.
The Mission: Our team was brought on to create content in a way that documented the experience and showcased the product on foot and in action.
Images live on social channels, print and digital editorials and at Reebok.
See below for select images.