Washington Park Hotel
Background: When the Washington Park Hotel was developed, they tapped DS Projects team to build an integrated program that would help support and enhance the branding of the new hotel.
Working together, our team developed a program that uses photography to speak to the modern traveler seeking a welcome, exciting and connected experience.
The Mission: To enrich the DNA of the hotel by curating the photography in 200 rooms and lobbies, build social media engagement, plan live events and generate experiential activities for the hotel guests and visitors (lighting workshop recap).
Accomplished: Their fresh, urban, original and unfiltered work is followed by 4 million people throughout the world. The total amount of impressions served throughout the campaign: 14 million.
We hosted 3 photography related experiential events throughout the year, bringing over 400 local creative residents to the hotel. Sessions were sponsored by Leica Camera.