WPH Press Release
WASHINGTON PARK HOTEL SNAPS MIAMI INTO FOCUS WITH NEW EXCLUSIVELY COMMISSIONED PHOTOGRAPHY SERIES
MIAMI, FL – Today, Washington Park Hotel, Miami’s newest design-forward hotel, is debuting a modernized version of a hotel art program that speaks directly to its social media savvy guests: a collection of photography exclusively commissioned by acclaimed photographers Jason Peterson, Ryan Parrilla, Stephen Vanasco and 13thWitness. The artists, who were thoughtfully selected for this program, have garnered social media notoriety and a cult-like following with a combined audience of over 2.5 million followers on Instagram.
Outfitting each of the hotel’s four lobbies and 181 guestrooms, the photographs offer an urban, unfiltered and fresh point of view. From intimate vignettes to aerial views, the work captures each artist’s differing perspective on Miami, while maintaining a cohesive thread tied to the Art Deco history and unique culture of South Beach as well as the DNA of the boutique hotel.
The melding of old and new provides an idiosyncratic juxtaposition, as modern photos enhance the landmarked hotel’s vintage aesthetic. The images, which vary from black-and-white to splashes of vibrant color, complement Washington Park Hotel’s Art Deco style and retain a modern elegance through sleek, simple frames. The subject matter ranges from cityscapes to graffiti-tagged streets to sandy beaches, exhibiting four distinctive portrayals of Miami that are as unique to each photographer as the artists are to one another.
“Through the success of social media, these artists have garnered significant followings to further catapult their careers and bring thoughtful photography to the masses,” said Jeff Toscano, SVP of Lifestyle Hotels at Highgate. “With this new program, Washington Park Hotel is thrilled to be at the forefront of an innovative concept that creates an intimate, yet accessible experience in a medium beyond one’s smartphone or social feed.”
Publicly exhibiting the social media-bred photography is a nod to Washington Park Hotel’s hip and style-conscious demographic that constantly use digital channels to showcase personal experiences in real time. Much like the hotel itself, the images are approachable by nature. Each piece emphasizes the diversity of Miami while seamlessly transporting the hotel’s vibrant surroundings into its interiors.
The focal point of the program is an oversized photograph anchored above the hotel’s check-in desk, which will rotate with a new work by each artist throughout the year. The first in the series is “Balance” by Ryan Parrilla, an image that captures a brief moment on a rainy day when the sun carried out its daily routine by peeking out over the horizon, representing a link between the photographer and his subject. Additional work will be on display in the three other lobbies as a living gallery which guests and locals are encouraged to interact with from the moment they enter the buildings.
“While their styles and perspectives may differ, their work is united through the shared medium of new school photography”, said Dylan Hattem, Founder of DS Projects who was tapped to build upon this vision. “With the proliferation of social media and accessibility to high quality photography, interest has exploded - creating one of the most important movements in the history of photography and is a leading force in popular culture.”
With hundreds of incredible galleries, museums, and cultural centers in Miami, the vision for the Washington Park Hotel was to add a fresh outlet to showcase this emerging photography style to that scene.
Highlights of the collection featuring each artist's’ unfiltered and fresh approach includes the following untitled works:
Washington Park Hotel is owned by The Carlyle Group and Witkoff, and managed by Highgate, a premier hospitality investment and management company whose growing portfolio includes more than 100 properties in gateway cities worldwide.
For reservations or more information visit www.wphsouthbeach.com or call 305-421-6265. Washington Park Hotel is located at 1050 Washington Avenue, Miami Beach, FL 33139. Rates start at $199/night. @wphshouthbeach // #WherePlayHappens.
About Washington Park Hotel
Washington Park Hotel is a collection five of Art Deco buildings built in 1943 at the height of the South Beach Art Deco boom. A true urban oasis, the new hotel boasts 181 guestrooms and suites, pool and lush courtyard, on-site bar and restaurant Employees Only, and tropical lobby cocktail bar Swizzle. Located in the heart of South Beach, just two blocks from Miami Beach’s most pristine powder-sand beaches and a half mile from Lincoln Road, the boutique Washington Hotel is a space inspired by the creative life, an atmosphere developed in response to, and in homage to, Miami’s cultural renaissance of art, music and food.
Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu. Highgate also has an expanding presence in key European markets through properties in London, Paris, Barcelona, Vienna and Prague. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $10B and generates over $2B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition. Highgate has created a portfolio of bespoke hotel brands and utilizes industry leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, London, Dallas, Chicago and Seattle. For more information, visit www.highgate.com.
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